Academy Sports + Outdoors Content Stories

Academy Sports + Outdoors is an American sporting goods discount store chain that provides it’s clientele with everything they need for their everyday sports and outdoors activities.

In order to boost their search ranking, a series of SEO focused content stories about back to school, camping, soccer and football equipment were created.

A responsive modular template was designed to adapt to any subject, relying heavy on imagery to break up the narrative as much as possible in order to keep users engaged. The images were either contained within a polaroid frame or had pieces of tape around the edges to simulate a picture album that would evoke Academy’s family oriented personality.

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